Posting today’s rates daily makes you a commodity. The broker with the lowest rate doesn’t get the deal — the one borrowers trust to walk them through closing without a panic attack does.
A patient with back pain at 9 PM is not choosing a chiropractor with a spreadsheet. They’re choosing the one whose feed makes them feel like they’re looking at a real practice.
Twelve LinkedIn posts. Zero personality. Every CPA firm runs the same playbook — and almost no one books their first call from it. Here’s what actually works without breaking AICPA rules.
