~15 minutes · Saved as you go · By invitation

The faster intake, when speed matters.

Fourteen essential questions. We’re trading some depth for speed — you’ll patch the rest of the picture on a 15-minute call after your first content batch lands. Take your time on the questions that matter most. The form will tell you when an answer needs more.

Voice first. If you already have brand colors or a font you love, share them in the relevant questions and we’ll honor them. If you don’t, we’ll pick from the voice you describe here — visuals are quick to tune once your site is live.

Auto-saves as you type. Close the tab and come back later if you need to.

1 of 15

Tell us about you

Quick start. We'll get the depth where it counts.

Your name

Best email to reach you

Your brand or business name

Finish this sentence: My customers usually say something like… (optional — you can skip)

Where you're based / who you serve

Your logo (optional) Choose a file or drag it here PNG, JPG, SVG, or PDF up to 10 MB. We extract colors automatically. Skip if you don't have one.

Voice & sound

How does your brand sound, and what would make you cringe?

Describe your voice in a couple sentences (warm? blunt? careful? funny?), then list 3-5 phrases you'd never use.

Business in one

What does your business do, and what's the main thing you sell?

One paragraph. Include rough price + delivery time on the main offer.

What you do differently

What's something tangible you do differently from your main competitors?

Not 'we care more.' Something they could copy if they knew, but don't.

Your ideal customer

Describe your ideal customer in detail.

Age, work, life stage, income range, what they worry about, what their typical day looks like, and how they usually find you. The more specific, the better.

What they actually feel

What does your customer say publicly versus what do they actually feel privately?

What's the deepest fear under the surface? What do they secretly want from solving this? They'd never admit it out loud, but you've heard it on calls.

The trigger moment

What's the specific moment when 'I should look into this' becomes 'I need to act now'?

Describe the trigger event. The thing that breaks them out of consideration into action.

Pain points

What 3 pain points do they carry BEFORE finding you?

In their own words. Not yours. Imagine quoting them.

The objection

What's the #1 objection people raise, spoken or silent, and how do you respond?

Two parts: the hesitation in their words, then how you actually handle it on a call.

Before vs after

Before someone buys, what's their life like? After it works exactly as intended, what's different?

Two states. The before with what they're carrying, missing, frustrated by. The after with how they feel, what they have, what they say.

Your mechanism

Why does YOUR approach actually deliver that change?

Not features. The actual mechanism, what you do that makes the after-state happen.

Real urgency

What's a REAL reason to act now (not manufactured urgency)?

And what do they lose by delaying? Honest, time-based pressure only.

Best client story

Best client whose outcome you're proudest of. Tell us the story.

What they came in with, what changed, what they said about it, and what made them pick you over alternatives.

Pricing & offers

What's your pricing structure?

List your main packages, tiers, or services with rough prices. Include any add-ons.

One last thing

Anything we didn't ask but should know?

Optional. The best insights usually live in the questions that aren't on the list. (optional — you can skip)

This is the abbreviated intake. The deep version with full brand-voice extraction is at /intake/ if you have the time.