For chiropractors
A polished feed for your practice. Without becoming a content marketer on the side.
Thirty ready-to-post pieces a month, written in your voice, delivered to a private board on your phone. You open it Sunday night, pick what you like, post. That’s the whole thing.
The moment that brought you here
You know the one.
You’re on Instagram on a Tuesday night between patients. Another chiropractor pops up. Same town, same patient base, polished feed, posting three times a week. You don’t say anything out loud. You might even close the app. But the comparison doesn’t leave you alone, and somewhere underneath the day’s chart notes a part of you thinks, “I should be doing that, and I’m not.”
It’s not a willpower problem. You’ve adjusted for fifteen years. You’re not lazy. You’ve opened ChatGPT, you’ve tried Canva, you’ve maybe even hired a social media person who delivered the same pastel infographic everybody else is running. Then you went quiet. The feed went stale. The competitor’s didn’t.
That’s the gap we close.
Why most chiropractor social media doesn’t work
It’s not the algorithm. It’s the input.
Most chiropractor accounts in your zip code look identical. Pastel infographic. Stock photo of a treatment table that isn’t yours. A Mark Twain quote that has nothing to do with chiropractic. A “Happy Friday” with a coffee cup. You’ve seen it. You’ve maybe posted it.
A patient with back pain at 9 PM is not choosing between practices on a spreadsheet. They are choosing the one whose feed makes them feel like they are looking at a real practice with a real person who would actually listen for fifteen minutes before laying hands on them. Generic content fails that test. Your content, in your voice, with your face occasionally in frame, passes it.
The reason it sounds generic when you outsource is almost always the same. Your last agency skipped the part where they actually learned how you talk. They went straight to color palette and posting cadence. We don’t.
If you want the long version of this, we wrote a 1,500-word piece on what to post for a chiropractic practice without sounding like every other practice. It’s free and worth fifteen minutes whether or not you ever hire us.
Built for chiropractic, not “small business” in general
What we know about your practice that most agencies don’t.
HIPAA, handled.
We don’t post patient information without written consent that you control. Most of your content doesn’t need patient data anyway, common objections, founder POV, behind-the-scenes, local SEO, education. When a patient does want to share a story on video, we work with the consent paperwork you provide and you approve before it goes live.
Your niche, weighted.
Sports, prenatal, pediatric, auto-injury, post-op rehab, runners, desk-job back pain. The intake captures which patients you want more of, and the content shifts to speak to them. If you want eighty percent of your feed pulling in runners with hip pain, that’s what shows up in your board.
Local SEO baked in.
Posts are written with local-search intent in mind. “Best chiropractor for runners in your neighborhood.” “What to expect at your first visit.” “How chiropractic differs from physical therapy.” Real searches your future patients are typing into Google, answered in your voice on your feed and your blog.
What’s in the board every month
Thirty pieces a month, in your voice, ready to post.
The Growth plan, which is where most chiropractors land, includes thirty pieces of content delivered to a private board on your phone every month. Instagram, Facebook, LinkedIn, blog, Google Business Profile. One custom image per piece, sized correctly for each platform. A monthly strategy call where we look at what’s working and adjust. A quarterly voice refresh so the writing keeps up as your practice grows.
You open the board Sunday night. You scroll through. You pick what you want to post this week. You hit copy. You post. About eleven minutes a week.
If you only need three platforms to start, Starter is $897 a month. If you have multiple locations or want short-form video scripts and email sequences folded in, Studio is $2,997 a month. See the full pricing breakdown →
Founding Member cohort
First 20 clients lock in pricing for life.
The Founding Member cohort exists because we onboard a maximum of four clients a month to preserve quality, and we wanted to reward the operators who showed up first. Two benefits. One: your tier rate never goes up while everyone else’s does. Two: the $749 Test Drive returns as credit on month one, dropping your first Starter month from $897 to $148. When we hit twenty Founding Members, the cohort closes. Next cohort opens at higher pricing.
Take the Test Drive, $749The cap is real because the 38-question brand voice intake is hands-on (sixty to ninety minutes per client) and we onboard a maximum of four clients per month to keep the quality where it needs to be.
The math
Founding Member vs regular customer, first 90 days.
Side-by-side cash-out comparison if you start with the Test Drive and continue on Starter for the first 90 days.
As a Founding Member
Test Drive (upfront): $749
Month 1 (Starter, after credit): $148
Month 2 (Starter): $897
Month 3 (Starter): $897
Total cash out, 90 days: $2,691
As a regular customer
Test Drive (upfront): $749
Month 1 (Starter, no credit): $897
Month 2 (Starter): $897
Month 3 (Starter): $897
Total cash out, 90 days: $3,440
Founding Member savings
$749 over 90 days. Effectively the entire Test Drive cost is waived through the credit mechanism. Plus your tier rate never goes up while everyone else’s does, which compounds for years.
The fit call
Fifteen minutes. We talk. You see the board on screen.
Before any money changes hands, we get on the phone for fifteen minutes. You tell us what’s happening in your practice and what you’ve already tried. We share the screen and walk through the board for an actual chiropractor on Growth. You scroll through it yourself. That part is most of the pitch.
If it’s a fit, we keep going. If it’s not, we tell you and point you to someone better suited. We’ve turned down work before. We’ll do it again. The intake is too involved to do for someone who isn’t the right buyer.
Chiropractor questions, answered
What people ask before they book the fit call.
Will the content actually sound like me, or will it sound like every other chiropractor on Instagram?
It sounds like you because we start with a 38-question brand voice intake. About sixty to ninety minutes, live with us. We figure out how you actually talk to a patient on the table, what you believe about pain, how you explain adjustments to a first-timer. That document is what every piece gets written against. If the first ten pieces of your Test Drive don’t pass the test, full money-back refund and you keep the voice document.
How is this different from the social media person I hired before?
Probably the intake. Most agencies skip the part where they actually learn how you talk. They jump to color palette and posting cadence. We don’t write a single piece until the intake is done. Also the deliverable is different. Most agencies email you a Google Doc full of posts you have to remember to copy, paste, and schedule. We deliver thirty pieces a month to a private board on your phone. You open it Sunday night, pick what you want, hit copy, post.
What about HIPAA and patient information?
We don’t post patient information without written, HIPAA-compliant consent that you control. Most of your content doesn’t need patient data. Common-objection content, founder POV, behind-the-scenes, local SEO content, and educational posts all work without naming anyone. When you do have a patient willing to give a video testimonial, we work with the consent paperwork you provide and you have final approval before anything goes live.
What if I have a specific niche, like sports or prenatal or pediatric?
The intake handles that. We ask about your patient mix, your favorite type of work, and the cases you wish you saw more of. The content gets weighted toward the niche you want to grow, not just chiropractic in general. If you want eighty percent of your content speaking to runners with hip pain, that’s what shows up in the board.
How much time do I have to put in?
Sixty to ninety minutes for the intake, one time, at the start. After that, about eleven minutes a week to open the board on your phone, pick what you want to post, and post it. You have final approval on everything, but you don’t have to make anything.
What if I don’t like the first ten pieces during the Test Drive?
Full money-back refund. No exit conversation. No “let us try one more round.” We refund the full $749. You keep the brand voice document and the ten pieces either way. The risk is on us.
Why aren’t you the cheapest option for chiropractor social media?
Because cheapest usually isn’t best, and our clients have already learned that. The 38-question intake takes us hours per practice. The voice document is real work. The custom image per piece costs real production time. The board took six months to build. We price for quality at four new clients a month, not race-to-the-bottom volume.
Can I see what another chiropractor’s content board looks like before I commit?
Yes. Fifteen minutes on the phone. We open it on screen and you scroll through. That’s most of the pitch. The board does the work of explaining what this is.
Want to see the board?
Fifteen minutes on the phone. We open it on screen. You decide what happens next. If you’d rather skip the call and verify the system directly, the $749 Test Drive comes with full money-back guarantee if the first ten pieces don’t sound like you.